Intriguing developments at Zero Motorcycles
Now that was an interesting article. My guess is that Mark Blackwell is checking out the company from the inside for Polaris and if he likes it, Polaris might buy Zero in order to get the jump on the off-road EV market. They have the money, the distribution network, the organization, the dealers, the experience and the power sports reputation to really make something out of Zero, if they put their mind to it.
The folks at Polaris aren't dummies. They have really done a great job building the Victory brand, so I am very curious about the Indian and Zero schemes.
I'd buy an electric indian.
Originally Posted by ZoomSmith
Interesting. When Zero came to town for demo rides, they held them at the local victory dealer. I wonder now if that was coincidence, or if their other stops were also victory dealsers.
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